Thom believes the only true differentiator is smart thinking. As a successful businessman who speaks, Thom has applied his strategies to his own companies as well as to others to capture and sustain market leadership in challenging economies. He is author of the best selling books Price Wars, Full Price and Sell Easy. His new book BULLS-EYE: Thinking Smart! shares what market leaders are doing to consistently hit the mark. Thom is one of the most in-demand business speakers in North America today. His market strategies are responsible for reinventing the way companies differentiate themselves.